by Kristina Urquhart | Mar 4, 2019 | Canada, Deforestation, Fake News
As the executive director of the Paper & Paperboard Packaging Environmental Council for the past 28 years, John Mullinder has heard his share of (mis)information about forestry and paper practices in Canada – namely, that the clear cutting used in the industry is...
by John Mullinder | Jan 10, 2019 | Canada, Deforestation
The permanent (or long-term) reduction of Canada’s tree canopy cover (deforestation) was 39,700 hectares in 2015, according to recent estimates of the National Deforestation Monitoring Group of the Canadian Forest Service. What percentage of total forest was that?...
by Martin Fairbanks | Dec 14, 2018 | Canada, Deforestation, Forestry
If you’re working in the forest products industry you’ve probably had a similar experience to this. At a social occasion, somebody asks you what you do for a living. Then he or she brings up something they’ve heard in the media – deforestation,...
by John Mullinder | Oct 15, 2018 | Canada, Deforestation, Fake News, Forestry
Well not all of them yet. But I am honoured to summarise some very positive reviews of my recently published book: Deforestation in Canada and Other Fake News. Here’s a selection of them. For full review go to the Reviews page here. “The first chapters set out clear,...
by John Mullinder | Aug 27, 2018 | Canada, Deforestation, Fake News
A recent campaign by the Canada Revenue Agency indicates that marketing messages touting the environmental claims of going paperless are falling on deaf ears. The agency randomly selected 25,000 Canadians who had been filing annual income taxes on paper, sending them...
by John Mullinder | Aug 25, 2018 | Canada, Deforestation, Fake News
In these days of unfiltered social media, alternative facts and fake news, Canadians could be forgiven for believing that Canada is running out of trees; that large-scale deforestation is taking place in our own backyard; and that every time the paper industry wants...
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