by John Mullinder | Mar 24, 2023 | Canada, Deforestation, Ethics, Greenwashing, Journalism
When a four-part series of articles by Stefan Labbé of Glacier Media popped into my inbox recently, I was intrigued. Here was “a months-long investigation into Paper Excellence, a B.C.-headquartered pulp and paper company that has quickly grown to control (his word)...
by John Mullinder | Mar 14, 2023 | Blue Box, Canada, Greenwashing, Little green lies, Recycling Rates
People and organizations define and interpret “recycling rate” differently, and it is causing a lot of unnecessary greenwashing. Calculating the rate depends on two numbers, both of which can be contentious. How much total material is “out there” available to be...
by John Mullinder | Mar 28, 2022 | Ancient forests, Forestry, Greenwashing, Little green lies, Sloppy Journalism
Let me be very clear. I fully support the cause of conserving and protecting the world’s remaining primary forests, and like most people feel enormous empathy for a tree that has survived far longer than we humans could ever hope to live, a tree that was around when...