by John Mullinder | Apr 23, 2024 | alternate fibres, Greenwashing, hemp, misleading claims, wood pulp
Hemp promoters aren’t the first, and won’t be the last, to try and knock off wood pulp as the dominant fibre source for paper packaging. And while alternative fibres like hemp, wheat straw, bamboo, and kenaf all have possibilities as blends in a wood-fibre base, it is...
by John Mullinder | Mar 24, 2023 | Canada, Deforestation, Ethics, Greenwashing, Journalism
When a four-part series of articles by Stefan Labbé of Glacier Media popped into my inbox recently, I was intrigued. Here was “a months-long investigation into Paper Excellence, a B.C.-headquartered pulp and paper company that has quickly grown to control (his word)...
by John Mullinder | Mar 14, 2023 | Blue Box, Canada, Greenwashing, Little green lies, Recycling Rates
People and organizations define and interpret “recycling rate” differently, and it is causing a lot of unnecessary greenwashing. Calculating the rate depends on two numbers, both of which can be contentious. How much total material is “out there” available to be...
by John Mullinder | Mar 28, 2022 | Ancient forests, Forestry, Greenwashing, Little green lies, Sloppy Journalism
Let me be very clear. I fully support the cause of conserving and protecting the world’s remaining primary forests, and like most people feel enormous empathy for a tree that has survived far longer than we humans could ever hope to live, a tree that was around when...
