Challenges misconceptions

“John Mullinder’s new book squarely challenges some of the common environmental misconceptions and misinformation about paper and forestry.  It addresses the facts behind many misleading claims and perceptions about deforestation, running out of trees, so-called ‘ancient’ forests, electronic being ‘greener than paper, post-consumer paper being more ‘environmentally-friendly’ than pre-consumer paper …. and so on!

As a former journalist and paper industry executive, Mullinder backs his information with credible facts and extensive references.

Deforestation in Canada and Other Fake News is a recommended read for marketing executives, teachers, students and any other Canadians who want (and need!) a better understanding of the forest and paper-based industries.  I am sure the forest and paper industries and their customers will welcome it.”

Phil Riebel

President, Two Sides North America, Inc.

Stands up to misinformation

“Standing up to activist misinformation is a moral and ethical imperative.  Canada is the world leader in sustainable forestry.  We should be celebrating this success and our shared commitment to truly sustainable outcomes. This is what this book does”

Richard Garneau

Former President & CEO, Resolute Forest Products

A must-read!

“This book dispels many of the myths about deforestation and environmental harm that have become entrenched in the minds of the average Canadian. It is clearly written. Mullinder has an ability to crystallize key ideas into a few telling sentences. Tables, graphs, and charts effectively support his arguments, providing useful evidence and elaborating on important issues. There are also appendices and extensive references at the back. I would classify this as a must-read for Canadians and others wishing to understand the realities of forestry and paper production in Canada today.”

David McRobert

Environmental Lawyer

Hard facts and straight talk

“Like many of us, John Mullinder has long toiled in the often-thankless environment sector, a sector long on debate and attack and too often short on hard facts and straight talk.

In John’s case, he has been a strong and persistent defender of the forest and paper industries that many self-proclaimed environmentalists charge with killing trees and ravaging forests. In his new book, Deforestation in Canada and Other Fake News, he takes them on in a clear, well documented and hard- hitting fashion, leaving no doubt where he stands or about what is actually not happening in our forests.

The first chapters set out clear, irrefutable facts about the state of our forests in Canada, making a compelling case that Canada’s forests are being deforested (that is, trees cut down and never replaced) at one of the lowest rates in the world – 0.01% a year. Agriculture, oil and gas projects, highway and hydro-electricity construction, and urban development are the main contributors to deforestation in Canada.

But the real hard-hitting part of the book comes later when he tackles “false claims, sloppy media, a confused public, just plain ignorance…greenwash and other fake news!”

Here he addresses head on what Canadian environmental groups are not saying: that deforestation in Canada is amongst the lowest worldwide; that the agricultural sector is the biggest contributor to deforestation; and that Canada’s forests are relatively young and not ‘ancient’ compared to some pine species in the southwest USA that are over 5,000 years old.

He goes on to tackle the myth that going ‘paperless’ saves trees, pointing out that there are a lot of misleading, so-called scientific claims being made by some large retail outlets where most of us go to buy paper. They never provide data or explanatory statements to back up their claim that they are ‘saving trees’.

This kind of ‘greenwash’ unfortunately dominates the retail sector, be it paper or other consumer products and packaging, with misleading claims of ‘recyclable’ and ‘biodegradable.’ Mullinder is right to expose it in the retail paper products sector. Sadly, this exposure will likely not result in consumers and regulators calling retailers to account.

The forest and paper industry’s public image continues to face a steep uphill climb as the result of devastating forest fires that seem to be increasing each year; the huge tracts of forest destroyed by beetles and insects; and by environmental organizations using very misleading pictures of clear-cut forest tracts. This fuels the widespread misconception that Canadian forests are being destroyed.

Mullinder says he has attempted to assemble “credible facts and figures to point towards the truth….” That he has done, in a very readable book. But he is right to conclude that ‘puncturing’ some misconceptions and stereotypes is a tough job and that “there are plenty more (stereotypes) out there.” Amen to that.”

Michael Scott

Environmental Consultant

Good primer, great for educating

“I like the provocative title of this book and the intriguing headlines of each section. It draws the reader in and presents the facts in a way that’s approachable and easy to understand. At the same time, it’s chock-full of references and appendices to back up all the facts, for those that want to learn more. This is a good primer for industry professionals about Canadian forest facts, but also great for educating friends and family members, not to mention forest product customers in order to rebut the messages they hear from ENGOs (environmental groups).”

 

Martin Fairbank, Ph.D.

Pulp and Paper Industry consultant and author of Resolute Roots

Important topics tackled

“John Mullinder tackles an important topic in Canada, and frankly worldwide: dispelling the misconceptions and misunderstandings surrounding deforestation.

Anyone with an interest in learning the truth about Canada’s forests and forestry practices compared to elsewhere needs to read this book. The author provides clear definitions of important aspects of forest management; and in revealing the truth about deforestation in Canada cites international sources and provides plenty of data in support of his facts.

Having collaborated with John occasionally over the best part of a quarter century, it is great to see that his passion for the truth in support of the paper industry in which he has worked, is still running strong. Too easily today people tend the grab onto the latest headline, taking it for fact when many times there’s a misunderstanding of what is actually happening. If everyone had the same passion for the truth as John and took the time to listen and learn the truth, together we could really tackle the environmental issues of the world today.”

Dan Lantz

CEO , Scout Environmental